Content is a lucrative business and not just for the big shots like CNN, eHow or TMZ. In the infinite landscape of online information, there is an abundance of content to choose from, even when you’re considering African American news.
The major players in the Black news genre include The Root, The Grio, and AOL Black Voices, but what these three have in common is not simply their focus on the Black perspective but the fact that they are all backed by robust networks. The Root has the Washington Post behind it; the Grio has the power of MSNBC behind it; and Black Voices has media giant AOL pushing its content.
“Mainstream media primarily powers their black stepchild publications by being a major traffic referral source,” said Darrell L. Williams, founder and publisher of TheLoop21.com. “That serves to inflate their traffic numbers. But how does that serve the black audiences that these publications are targeting?”
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